“The Hunger Games” was also named favourite action film and favourite movie franchise, while its stars Lawrence, Josh Hutcherson and Liam Hemsworth won favourite on-screen chemistry. “Thank you for loving movies as much as I do, and loving this movie and voting,” Lawrence said. Jennifer Lawrence, who plays “Hunger Games” heroine Katniss Everdeen, won the favourite movie actress award over Mila Kunis, Emma Stone, Anne Hathaway and Scarlett Johansson. “The Hunger Games,” based on the trilogy of novels by Suzanne Collins, beat out “The Avengers,” “The Amazing Spider-Man,” “The Dark Knight Rises” and “Snow White and the Huntsman” for the coveted favourite movie accolade. About 475 million fans voted through the People’s Choice website. Hosted by “The Big Bang Theory” actress Kaley Cuoco, the People’s Choice Awards named winners in more than 40 categories across film, television and music.
“And for Katy, if I was a major brand looking for a star, she’s at the forefront of my mind.Taylor Swift presents the award for "Favorite Movie" to cast members of the "Hunger Games" at the 2013 People's Choice Awards in Los Angeles, January 9, 2013.
“When Missy stepped onto the big stage, instantly all of her non-musical endeavors can start to be monetized,” said Skaller. OMG I made dis offish fuzzy sweater dress! buy RIGHT NOW NFL EXPERIENCE in PHX or pre-order /FFzDBcuyenĮ-commerce experiments aside, the Super Bowl halftime show is a phenomenal way to bolster or revive an artist’s personal brand. “Her fame isn’t going to suddenly increase, but her ability to market differentiated goods to different audience members and segments will improve a lot.” “The value proposition to Katy Perry is one she has to seek to exploit herself,” said Howard-Spink, a professor in New York University’s music business program. In a partnership with Universal Music Group and halftime show sponsor Pepsi, the singer touted limited-edition items through Twitter, YouTube, Shazam and other platforms, including a furry, purple Super Bowl dress. The companies behind the campaign have yet to release sales data, but music industry expert Sam Howard-Spink praised the initiative as a smart monetization vehicle. In a new twist on Super Bowl monetization, Perry used the halftime show appearance to sell products to her fans. “So the success metrics for an appearance on the Super Bowl are focused around immediate sponsorship revenue and longer-term concert sales uplift.” “For most artists, music sales are only a quarter of the total revenue mix, with live, merchandise, sponsorship and publishing making up the rest,” Mulligan said. The awareness the halftime show generates, however, has a longer-lasting impact. Sales and streams get an upward jolt but quickly return to their earlier trends, according to Bob Lefsetz, author of music analysis newsletter The Lefsetz Letter.
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Beyoncé, Madonna, The Black Eyed Peas and The Who all experienced sales spikes following their Super Bowl performances, too, though none as massive as Mars’.īut the biggest return on a Super Bowl performance today lies outside stream and download metrics, several analysts agreed.
Last year, Bruno Mars’ album “Unorthodox Jukebox” sold 15,000 copies the week before the Super Bowl, 42,000 copies the week of the Super Bowl, and 81,000 copies the week after the Super Bowl, according to Nielsen. Both are likely to experience sizable sales boosts this coming week, based on data for past Super Bowl headliners. “Prism” has already sold 1.6 million copies, while “Teenage Dream” has sold 2.9 million. 5 and 7 spots, respectively, on iTunes’ top 10 albums chart Monday afternoon. Neither Perry nor Kravitz reached iTunes’ top 10 singles chart, but Perry’s albums “Teenage Dream” and “Prism” occupied the No. … Nostalgia absolutely sells tickets and fuels marketing campaigns.”Įlliott’s dominance extended to the iTunes sales charts, where she had three songs in the top 10 on Monday afternoon. It was a big deal,” said Jeremy Skaller, a longtime music producer and cofounder of Orange Factory Music. But Missy Elliott proved the night’s big winner, with her streams swelling 676 percent on Spotify after her Super Bowl performance. Kravitz’s streams more than doubled during that timeframe, rising 103 percent in the hour following the game. Her top-performing track was “Teenage Dream,” which jumped 139 percent on the music-streaming service after she performed the hit single onstage. On Spotify, streams of Katy Perry songs increased 85 percent from the hour before the Super Bowl to the hour between 11 p.m. “Being on the Super Bowl remains one of the most valuable marketing opportunities for any artist,” said Mark Mulligan, cofounder and analyst at Midia Consulting.
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